iHITA 2024 Annual Conference Schedule
June 24, 2024 
Location:
The Charlotte Convention Center
Room E221AB
Charlotte, North Carolina, USA

Time

Presentation

10:30—10:50am
(online)

Machine Learning Based Predictive Modeling for Hotel Survival During the COVID-19 Pandemic 
Taehyee Um, Minwoo Lee, both from University of Houston, Namho Chung & Sung-Byung Yang, both from Kyung Hee University

10:55-11:15am
(online)

Exploring Airline Passengers' Service Experience Through a Machine Learning Based Big Data Analytics
Juhwan Lim, Kansas State University, Minwoo Lee, University of Houston & Juchul Jang, Kansas State University

11:20—11:40am
(online)

Is Technology Anxiety Undermining Customer Experience with Guest-Facing Technologies? Examining the Interaction Effect of Assimilation Effects and Facilitating Conditions
Araceli Hernandez, Agnes DeFranco, both from University of Houston, Hyekyung Park, Florida State University, Jihye Min, University of North Texas & Minwoo Lee, University of Houston

11:45am–12:05pm
(in-person)

Practical Applications of AI in Hospitality Operations
Suzanne Bagnera, Dale Gomez, Zaria Collymore, Max Wagner, all from Florida International University

2:00—2:20pm
(in-person)

Merging UTAUT2 & IRT to Explore Smartphone Contactless Payment Adoption in the U.S.
Narda Malcolm-Kingston, Iowa State University

2:25—2:45pm
(in-person)

Empowering Recovery in Big Data Era: Leveraging Multi-Modal Data for Hotel Performance Prediction
Ningqiao Li, Agnes Defranco, Minwoo Lee, all from University of Houston

2:50—3:10pm
(in-person)

Has COVID-19 Changed Hotel Guests' Perceptions of Guest-Facing Technology?
Hyekyung Park, Florida State University, Minwoo Lee, Agnes Defranco, both from University of Houston & Jihye Min, University of North Texas

3:15—3:35pm
(in-person)

Adoption of Wearable Augmented Reality Devices with Hospitality Business Applications
Ajay Aluri, West Virginia University

3:40—4:00pm
(in-person)

Research Collaboration Opportunities
Jeanne Hoffman, Director of Coalitions at the Institute of Humane Studies, George Mason University